Our founder’s story

Being brought up on a farm meant I always had a natural pull towards the outdoors and growing things was in my DNA. My earliest flower-growing lessons came from my grandad, but my professional floristry journey started with formal training at college, where I was lucky enough to be taught by two incredibly talented Dutch floral designers whose influence can still be seen in my work today.

After college, I worked in florists across West Lancashire, starting in Burscough before moving to Ormskirk and later Barton Grange Garden Centre in Preston. I then became a floristry lecturer at Myerscough College, teaching the next generation of florists and sharing the skills I’d developed over the years.

After marrying my husband Andrew (another farmer) and having my eldest son in 2006, I decided it was time for a new challenge and started my own wedding flower business. In 2011, frustrated with not being able to source the types of flowers I loved, I chose to diversify part of our family arable farm — moving away from growing potatoes, carrots and wheat and into growing flowers instead.  

The British-grown, often scented and gorgeous cottage-garden style blooms were an instant hit with brides and customers looking for the relaxed, romantic countryside vibe of wild and seasonal flowers — something a little different to what you might find at a typical high street florist.  

Today, I bring together everything I’ve learned from growing flowers, teaching floristry and working with thousands of customers to create flowers that feel personal, natural and completely right for the people receiving them.

Clare